▶EXECUTIVE CREATIVE LEADERSHIP / CREATIVE PRODUCTION / CREATIVE OPERATIONS
THOMASNASCIMENTO™
I lead creative teams, production systems and multidisciplinary workflows behind ambitious work, connecting creative direction, audiovisual craft, strategy and technology from idea to market.
EXECUTIVE CREATIVE & PRODUCTION LEADERSHIPCreative Operations · Content Systems · Generative AI · Multi-Market Campaigns
COCA-COLA · HBO MAX · RED BULL · CASA DO SABER · WPP · VMLSÃO PAULO · PT / EN / ES
SELECTED BRANDS, PLATFORMS AND NETWORKS
Work spanning brand systems, entertainment, culture and multi-market production.
VML
01 / LEADERSHIP
Creative ambition needs an operating system.
I work where creative quality, production reality and business structure meet. My role is not only to make the work happen, it is to make it repeatable, scalable and coherent across teams, formats and markets.
That means briefs, budgets, partners, approvals, localization, content workflows, AI-assisted systems, quality control and the decisions that protect craft from master asset to final delivery.
20+years across advertising, entertainment and production
10+LATAM markets across Coca-Cola systems
98%on-time delivery at HBO Max
PT · EN · ESworking fluency across regional teams
02 / COCA-COLA · SPRITE · WPP/VML
Campaign systems at scale.
Creative operations across LATAM: master assets, localization, production, approvals and delivery across social, digital, OOH/DOOH, film and static formats.
FILM / LANDSCAPE16:9
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SPRITE STORIES / SOCIAL9:16
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PARTNER BRANDS, SOCIAL AND VERTICAL9:16
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STATIC SYSTEM1:1
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RETAIL SYSTEM16:9
LANDSCAPE STILLS3:2
PORTRAIT STILLS2:3
PANORAMIC / OOHWIDE
COCA-COLA × MARVELLOCALIZED ASSET SYSTEM
MASTER ASSET→PT / ES / EN→MARKET ADAPTATION→QC→DELIVERY
03 / HBO MAX
Building a regional production engine from scratch.
I helped shape the production operation for HBO Max originals from the ground up, defining how creative ideas moved into budgeting, partner selection, production, approvals, localization and final delivery across five LATAM markets. The model connected internal teams and external production partners around one regional workflow, supporting original content, entertainment launches and campaign work at scale without losing creative consistency.
5 LATAM MARKETSUS$3M+ ANNUAL PRODUCTION SCOPE98% ON-TIME DELIVERY
ENTERTAINMENT CAMPAIGNS16:9
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▶▶SPORTS AND SOCIAL1:1
▶REGIONAL PRODUCTION SYSTEMFROM MASTER TO MARKET
01BUILD
Production model, budgets, partners and regional workflows.
02PRODUCE
Original content, campaigns and launch execution across markets.
03LOCALIZE
Language, legal, copy, format and market adaptation.
04QC + DELIVER
Approvals, technical checks and final handoff at regional scale.
04 / RED BULL
Audiovisual direction grounded in real stories.
My Red Bull work connects audiovisual direction and production, shaping narrative, visual language, crews, locations, logistics and post production around real people and real environments. From athlete led storytelling to #SóAsMina, the goal is to protect authenticity while building branded content with cinematic intention, production discipline and cultural relevance.
▶#SÓASMINA1:1
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▶05 / CASA DO SABER
Content production built for continuity and voice.
At Casa do Saber, I structure and produce recurring audiovisual content around professors, ideas and cultural conversations, creating a repeatable production rhythm for series and digital distribution while preserving the individuality of each subject. Managing high-volume content demands more than just creative ideas, it requires a structural backbone. I design and lead multi-platform content strategies (Social, TikTok, Web, Branded Content) that align brand voice with business objectives. By integrating Creative, Planning, Media, and Influencer teams, I build agile workflows that turn cultural trends into continuous, high-impact digital presence. My focus is on ensuring editorial consistency across all touchpoints while scaling output without losing creative excellence.
MEET THE TEACHERSERIES
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▶06 / FROM CAMPAIGNS TO CONTENT SYSTEMS
Modern creative leadership connects content, culture, media, technology and performance into one system.
Content Strategy
Branded content, social ecosystems, campaign architecture and new formats aligned to business and creative intent.
Creative Operations
Teams, briefs, workflows, approvals, partners and governance from kickoff through delivery.
Multi-Platform Production
Film, social, digital, OOH, audio and channel-specific adaptation without losing consistency.
AI + Automation
AI-assisted workflows for ideation, versioning, localization, review and quality control.
Culture + Audience
Creative decisions informed by behavior, context, emerging language and platform dynamics.
Performance + Scale
KPIs, delivery quality, efficiency and continuous optimization as part of the operating model.
07 / BACKGROUND
From filmmaking to creative leadership.
My foundation is audiovisual. Studying Film Direction at ENERC in Buenos Aires and Advertising in São Paulo taught me to connect image, story and intention. That perspective took shape through television on TV Globo’s Sangue Bom, then through production, branded content and original work at The Cloud Films, where creative ideas met the practical decisions of bringing them to life.
As the work grew, my focus expanded from individual productions to the people and systems behind them. Across regional production at HBO Max and Coca-Cola, audiovisual storytelling for Red Bull and recurring content at Casa do Saber, I learned to connect teams, partners and workflows around a shared creative intent. The challenge became how to carry that intent through production, post-production, localization and delivery, across formats and markets.
Today, I lead creative teams and production systems, bringing creative direction, audiovisual craft, strategy and technology into the same conversation. I approach that work with the eye of a filmmaker, the discipline of a producer and the systems thinking required to scale creative work.
FILM DIRECTION, ENERC, BUENOS AIRESADVERTISING, SÃO PAULOMBA, STRATEGIC PROCESS MANAGEMENT